Kingdom Holding SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 620
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SWOT Analysis of Kingdom Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kingdom Holding

Parent Company

Kingdom Holding

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

One of the world’s most successful diversified investment holding companies

STP

Segment

Banking, real estate, technology, hotels and tourism, media and telecommunications, healthcare and education

Target Group

Individual and institutional investors

Positioning

The World’s Foremost Value Investor

SWOT Analysis

Strengths

1. One of the world’s most influential names in investments with years of high-level investment success
2. Investments in diversified sectors provides stability

3. It has investment services in banking, real estate, hotels, media, entertainment

4. It is a publicly listed company in Saudi Arabia and one of the most prolific companies in the region

Weaknesses

1. Group’s activity exposes it to various financial risks like market risk, credit risk and liquidity risk
2. The Group is subject to interest rate risk on its interest bearing assets and liabilities, including loans and bank borrowings and  time deposits.

Opportunities

1. Mergers and partnerships likely to help in growth
2. Increased penetration across the globe may help increase the profitability

Threats

1.Rising shale energy supplies in the US could affect Saudi economy

2. Global economic and political scenarios can affect operations

3. Unfavorable business conditions like increasing competiton and unstable political environment can be a threat

Competition

Competitors

1.Al Rajhi Bank
2.Al-Ahsa Development Co

 


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