Posted in Banking & Financial Services, Total Reads: 565
SWOT Analysis of Daewoo Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
KDB Financial group
Banking and Financial Services
Stronghold in the brokerage market and a viable top IB player in the Korean market.
Securities trading and brokerage, underwriting, asset management, and international corporate finance
Full-service investment firm offering a wide range of financial services
1. 3,000+ employees in over 100 domestic and 9 overseas networks 2. Ranked as one of the South Korea’s top domestic brokers 3. Sustains the highest level of net figures in the Korean Securities Industry 4. High credit ratings by top rating agencies
5. Strong backing for Daewoo conglomerate makes it a big brand
1.Exposed to market, credit, liquidity, operational, legal, and reputational risk
2. Dependent on Korea hence highly susceptible to market variations
1. Diversifying global business areas and create synergies
from strategic partnerships with international financial firms and with KDB Financial group 2. Joint venture agreement with a securities firm in Mongolia likely to enhance profitability
1. Challenging economic situation in Korea and overseas 2. Mature market and over competition in Korea adversely affect the business environment
1.Hana Financial Group Inc. 2.Shinhan Bank 3.Woori Financial Group
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