Blom Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2299
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SWOT Analysis of Blom Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blom Bank

Parent Company

Blom Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

One of the most recognised banks in Lebanon

STP

Segment

Retail banking; corporate banking; treasury, money and capital markets; and asset management and private banking

Target Group

Retail and corporate banking

Positioning

One stop solution for all customer needs

SWOT Analysis

Strengths

1. The bank serves many international customers as it operates in Lebanon, Cyprus, Jordan, France, UAE, the UK, Romania, Switzerland, Syria, and Egypt and it has more than 4,500 employees

2. It recorded the highest profitability ratios among listed banks

3. It has a strong conservative culture, resilience, and stable management and it was able to withstand the difficult operating conditions and enhance its risk and liquidity profile, drawing on its vast experience of managing under similar circumstances of risk and uncertainty

4. The company offers retail, corporate and also investment banking services

Weaknesses

1. The non-performing loans increased which is a concern

2. Return on equity has been decreasing over the past few years and this is a concern as investors are attracted towards companies having a great return on equity and this would indirectly affect the market capitalization

3 Very few credit card loyalty benefits are being provided when the competitors are providing a gamut of benefits to the customers

Opportunities

1. Can expand in the developing nations as there is a lot of growth potential in those nations

2. Instill the company’s core values and launch various skill-building programs so that the employees can serve the consumers better

3. Focus more on customer segment-based strategies with new and innovative products and a shift toward more focus on high-growth sub-segments

Threats

1. Foreign direct investment and portfolio investment deteriorated and exports went under pressure as transit routes through Syria closed down

2. Real money available with the customer is decreasing as a result of declining tourism and real estate, the two sectors that were the main drivers of economic growth during the past few years and this would affect the money available with the bank

3. As Blom bank provides a lot of mobile banking services, the rising number of Trojans in internet market can pose a threat to it

Competition

Competitors

1. Byblos Bank SAL

2. Bank of Beirut SAL

3. HSBC Bank Middle East Limited

4. Lebanon & Gulf Bank SAL

 


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