Cattolica di Assicurazione SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 641
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SWOT Analysis of Cattolica di Assicurazione with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cattolica di Assicurazione

Parent Company

Societa Cattolica di Assicurazione- Societa Cooperativa

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Catholic insurance is history, professionalism, ideas and a vocation called the future.

USP

Experience and the direct relationship with the people that heps deliver developed customized services and insurance proposals suitable for every type of need

STP

Segment

Non-life and life insurance services

Target Group

Retail and small businesses, Families, Individual, Professionals

Positioning

A 100 year legacy of correctness and robustness

SWOT Analysis

Strengths

1. The company operates throughout Italy with strength of a dense distribution network based on agencies and branches of partner banks.

2. The company boasts of a track record for corporate social responsibility and a dedicated employee base of 1500 employees.

3. The company is in the lead in the race of insurers in Italy

Weaknesses

1. The company faces a problem with respect to downgrade in the ratings that S&P has given to the insurers in the European markets.

2. The company has most of its presence in the European market which has slowed economy and hence is exposed to geographic risk

Opportunities

1. The global outlook for the insurance market is positive which will help the company to increase its market share and grow.

2. The ageing population in few markets poses as an opportunity for the company as new markets to venture into

Threats

1. The rise in incidents of fraud and defaults pose a threat to the insurance industry.

2. There is an increase in competition for capital which is likely to increase costs due to Solvency II norms.

3. The economic recovery slowdown in European nations has decreased the demand for the products.

Competition

Competitors

1. Allianz AG

2. Fondiaria SAI

3. UniCredito Italiano Group

 


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