China Taiping SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 641
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SWOT Analysis of China Taiping with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Taiping

Parent Company

China Taiping Insurance Group Co., Ltd.

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Diligent Management, Sincere Service (Business Philosophy)

USP

One of China's leading diversified insurance companies

STP

Segment

Insurance, General Insurance, Reinsurance, Reinsurance Broking

Target Group

Businesses, Individuals

Positioning

Excellent customer service and a company with values of honesty and integrity

SWOT Analysis

Strengths

1. The company is a pioneer in the insurance market in the home country with a positive ratings and a stable outlook to its credit.

2. The company is present in a region that is facing a growth phase and in a booming economy.

3. The company boasts of a motivated workforce of over 35,000 employees

4. It has expertise in life insurance, reinsurance, asset management, pension management etc

Weaknesses

1. The company and its subsidiaries are more concentrated in the Asian region with extremely weak presence in the west which exposes it to a geographic risk.

2. The company which is already geographically not dispersed has problems in the New Zealand market which can lead to a pull off.

Opportunities

1. The company holds a great opportunity for expanding its operations to developed economies of the world.

2. The company can make best of the location it is present in, especially being of south-eastern origin, where language and localization of content is a barrier.

Threats

1. Bad economy and economic fluctuations and slowdowns can be a threat to the company.

2. Rising intense competition can affect the company’s standing in the market.

3. The company is exposed to certain amount of political risk that can affect the company’s operations

Competition

Competitors

1. Asia Financial Holdings Limited

2. China Life Insurance Company Limited








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