Dena Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3076
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SWOT Analysis of Dena Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dena Bank

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Trusted Family Bank

USP

Family based bank

STP

Segment

Rural  and urban banking

Target Group

Urban banking sector

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1. Rural banking expertise
2. Government schemes implementation
3.  Innovative schemes for different groups like drive in ATMs

4. Emphasis on customer satisfaction through modules like customer ratings

5. Introduced Minor Savings Scheme.

6. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP)

7. Drive-in ATM counters and Smart cards in Mumbai

8. Customer rating system for rating the Bank Services

Weaknesses

1. Less penetration as compared to other banks

2. Limited advertising in comparison with leading banks

3. Less emphasis on  IT support

Opportunities

1. International banking
2. Favourable Government schemes
3.Doing aggressive marketing in order to improve brand value

Threats

1. Economic crisis and fluctuating economic scenarios
2. Highly competitive environment with foreign banks

Competition

Competitors

1.  SBI
2.  Andhra Bank

3.  Allahabad bank
4.Union Bank of India

5.Bank of India

6.Bank of Baroda



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