Indian Overseas Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3111
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SWOT Analysis of Indian Overseas Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Overseas Bank

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Salah humari fayda aapka

USP

Overseas banking and foreign exchange operations

STP

Segment

International  and national banking

Target Group

Small and medium businesses

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1. Overseas banking expertise
2. Strong foreign exchange operations
3. Dedicated IT department

4. Banking schemes with social approach like agriculture seed bank
5. Offers services like Loans, Credit Cards, Savings, Investment vehicles
6. IOB is present in countries like Singapore, Malaysia, Sri Lanka

Weaknesses

1. Less penetration in India

2. Few no. of branches across the country as compared to other brands

3. Low visibility in advertising and branding

Opportunities

1.Mobile Banking, Internet banking

2.Expansion into rural areas and retail banking
3.Doing aggressive marketing in order to improve brand value

Threats

1.  Economic crisis and fluctuating markets
2.  Highly competitive environment
3. Stringent Banking Norms laid by RBI

Competition

Competitors

1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4. ICICI Bank
5. SBI
6. Bank of Baroda



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