Indian Overseas Bank SWOT Analysis
Indian Overseas Bank is one of the leading brands in the banking & financial services sector. Indian Overseas Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Indian Overseas Bank:
Quick Glance:
Indian Overseas Bank Strengths
- Overseas banking expertise
- Strong foreign exchange operations
- Dedicated IT department
- Banking schemes with social approach like agriculture seed bank
- Offers services like Loans, Credit Cards, Savings, Investment vehicles
- IOB is present in countries like Singapore, Malaysia, Sri Lanka
Above are the strengths in the SWOT Analysis of Indian Overseas Bank. The strengths of Indian Overseas Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Indian Overseas Bank Weaknesses
- Less penetration in India
- Few no. of branches across the country as compared to other brands
- Low visibility in advertising and branding
These were the weaknesses in the Indian Overseas Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Indian Overseas Bank Opportunities
- Mobile Banking, Internet banking
- Expansion into rural areas and retail banking
- Doing aggressive marketing in order to improve brand value
Above we covered the opportunities in Indian Overseas Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Indian Overseas Bank Threats
- Economic crisis and fluctuating markets
- Highly competitive environment
- Stringent Banking Norms laid by RBI
The threats in the SWOT Analysis of Indian Overseas Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Indian Overseas Bank SWOT analysis.
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About Indian Overseas Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Indian Overseas Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Salah humari fayda aapka |
| USP |
Overseas banking and foreign exchange operations |
| Indian Overseas Bank STP | |
| Segmentation |
International and national banking |
| Target Market |
Small and medium businesses |
| Positioning |
Complete Banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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