Punjab and Sind Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2480
Advertisements

SWOT Analysis of Punjab and Sind Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Punjab and Sind Bank

Parent Company

Government of India

Category

Banking services

Sector

Banking and finance

Tagline/ Slogan

To strive to achieve excellence in Customer Service

USP

Commitment to help the weaker section of society

STP

Segment

Individual and industry banking especially in Punjab

Target Group

All age and earning groups

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1.  Schemes for rural sector
2.  Tie-ups with Auto sector firms like TATA Motors and Maruti
3.  Active in various Government schemes facilitation
4. Has around 1000 branches across India and 400 branches in India

Weaknesses

1. Less penetration in the urban areas

2. Inadequate advertising and branding as compared to other banks

Opportunities

1. Small scale business banking across India
2.  Expansion in other countries for international banking
3. Installation of more ATM’s and better customers services

Threats

1.  Economic crisis and economic fluctuations
2.  Highly competitive environment
3. Stringent Banking Norms by the RBI and the Govts

Competition

Competitors

1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4.  SBI

5.  Allahabad bank

6.  IDBI



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: