Punjab National Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 8106
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SWOT Analysis of Punjab National Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Punjab National Bank

Parent Company

Government of India

Category

Banking services

Sector

Banking and finance

Tagline/ Slogan

The name you can bank upon

USP

Punjab National Bank is one of the Big Four banks of India

STP

Segment

Urban and rural banking

Target Group

International  Banking

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1.  Diversified operations with 5100 branches
2.  Strong I. T support with “best fit” approach
3.  Schemes for small and medium scale businesses
4. It is the second largest state-owned commercial bank in India with about 5000 branches across 764 cities

5. Its 56,000+ workforce serves over 37 million customers

Weaknesses

1. Less penetration in the urban areas

2. Inadequate advertising and branding as compared to other banks
3. Legal issues regarding employees caused a bad name of PNB

Opportunities

1. Small scale business banking across India
2.  Expansion in other countries for international banking
3. Installation of more ATM’s and better customers services

Threats

1.  Economic crisis and economic fluctuations
2.  Highly competitive environment
3. Stringent Banking Norms by the RBI and the Govts

Competition

Competitors

1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4. ICICI Bank

5. HDFC

6. SBI


The table above concludes the Punjab National Bank SWOT analysis along with its marketing strategy and brand parameters.

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