Syndicate Bank SWOT Analysis
Syndicate Bank is one of the leading brands in the banking & financial services sector. Syndicate Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Syndicate Bank:
Quick Glance:
Syndicate Bank Strengths
- Financial products for rural sector
- Innovative schemes for agriculture sector
- Emphasis on I. T support
- Has employee strength of over 25,000 employees
- Syndicate Bank has achieved a rare feat of opening one million customer accounts in a span of 3 months
Above are the strengths in the SWOT Analysis of Syndicate Bank. The strengths of Syndicate Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Syndicate Bank Weaknesses
- Less penetration in the country
- Low branding and advertising as compared to other banks
- Lack of retail banking and low customer service as compared to bigger banks in India
These were the weaknesses in the Syndicate Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Syndicate Bank Opportunities
- Small scale business banking
- International banking
Above we covered the opportunities in Syndicate Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Syndicate Bank Threats
- Economic crisis
- Highly competitive environment
- Stringent Banking Norms
The threats in the SWOT Analysis of Syndicate Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Syndicate Bank SWOT analysis.
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About Syndicate Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Syndicate Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Banking services |
| Sector | |
| Tagline/ Slogan |
Faithful Friendly |
| USP |
Strong commitment to social welfare |
| Syndicate Bank STP | |
| Segmentation |
Urban and Rural banking |
| Target Market |
All age and earning groups |
| Positioning |
Complete Banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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