Posted in Banking & Financial Services, Total Reads: 10152
SWOT Analysis of Syndicate Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Government of India
Banking and finance
Strong commitment to social welfare
Urban and Rural banking
All age and earning groups
Complete Banking solutions
1. Financial products for rural sector 2. Innovative schemes for agriculture sector 3. Emphasis on I. T support 4. Has employee strength of over 25,000 employees 5. Syndicate Bank has achieved a rare feat of opening one million customer accounts in a span of 3 months
1. Less penetration in the country
2. Low branding and advertising as compared to other banks 3. Lack of retail banking and low customer service as compared to bigger banks in India
1. Small scale business banking 2. International banking
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