Syndicate Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 9886
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SWOT Analysis of Syndicate Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Syndicate Bank

Parent Company

Government of India

Category

Banking services

Sector

Banking and finance

Tagline/ Slogan

Faithful Friendly

USP

Strong commitment to social welfare

STP

Segment

Urban and Rural banking

Target Group

All age and earning groups

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1.  Financial products for rural sector
2.  Innovative schemes for agriculture sector
3.  Emphasis on I. T support
4. Has employee strength of over 25,000 employees
5. Syndicate Bank has achieved a rare feat of opening one million customer accounts in a span of 3 months

Weaknesses

1. Less penetration in the country

2. Low branding and advertising as compared to other banks
3. Lack of retail banking and low customer service as compared to bigger banks in India

Opportunities

1. Small scale business banking
2.  International banking

Threats

1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms

Competition

Competitors

1.  Indian bank
2.  Corporation Bank

3.  Dena bank
4. Allahabad Bank
5. Central Bank of India



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