Bank of Iwate SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 492
Advertisements

SWOT Analysis of Bank of Iwate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Iwate

Parent Company

Bank of Iwate

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Earning your trust, now and into the future

USP

Contributing to the development of regional community

STP

Segment

Banking services such as deposits, loans, and exchange transactions, and other services such as leasing, and data processing

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions

Positioning

The Bank is committed to offering all manner of products and services with an eye to the new financial age, and is boldly stepping forward together with Iwate Prefecture into the 21st century

SWOT Analysis

Strengths

1. Strong legacy having years old financial institution with strong total assets

2. Strong regional bank with 100+ branches and over 1500 employees across Japan

3. A USA Patriot Certified bank adds brand appeal

4. Net cash provided by operating activities increased which shows financial strength

Weaknesses

1. The Great East Japan Earthquake that occurred caused massive damage to the economy of Iwate Prefecture, the Bank’s main base of operations, as well as to the Bank

2. Interest income was reduced due to low interest rates and prolonged recurring revenues
3. Increased ordinary expenses, credit costs and financing cost

Opportunities

1. Corporate profits, is a response to the upward demand for restoration and reconstruction-related capital investment providing signs of recovery in the second half.

2. Public investment and housing investment are trending upwards
3. A political shakeup in Japan could force many new reforms that fix the country’s most glaring problems while positioning it for a more robust future

4. In view of the stabilizing local economy, there is still room for the bank to find growth opportunities in its home market

Threats

1. The Bank of Iwate faces tough competition from national banks that are continuing to expand business services in Morioka

2. Addition to the downturn in the European economy, slowing Chinese economy, the U.S. economy is growing, exports or decreased trend
3. Production activities of enterprises are weak, capital investment is also moving to poor resilience
4. As interest rates increase, so will the threat of a fiscal crisis in Japan

5. One long-term issue that will face Japan's regional banks will be the level of competition from Japan Post, the Japanese postal system which is also the world’s largest savings institution, by assets

Competition

Competitors

1. Bank of Tokyo-Mitsubishi

2. Sumitomo Mitsui Banking Corporation

3. Mitsubishi UFJ Financial Group

4. Mizuho Financial



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: