Daegu Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 552
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SWOT Analysis of Daegu Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daegu Bank

Parent Company

DGB Financial Group

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

We'll Give You an Edge

USP

Understanding the pulse of Korean customers to provide them with optimum financial solutions

STP

Segment

Retail banking (deposits), bancassurance, credit cards, consumer finance, electronic banking, capital markets, international banking and foreign exchange, risk management, trust deposits, and corporate banking

Target Group

Daegu Bank has particularly targeted SME and household sectors

Positioning

It is focused on providing a diverse range of banking products and services

SWOT Analysis

Strengths

1. It is one of Korea’s largest regional banks in terms of assets

and one of the country’s three independent regional banks

2. The regional bank has more than 220+ branches and serves 3.5 million customers
3. Gaining on account of new financial companies acquired by the DGB Financial group
4. Ranked on Forbes list of top 2000 organisations

5. DGB Financial Group Co Ltd. uses little or no debt in its capital structure and may have less financial risk than the industry aggregate

Weaknesses

1. The bank has been suffering from sustained asset quality pressure since the global financial crisis
2. Tepid loan growth is pressurizing profitability levels and it has geographical restrictions also

Opportunities

1. Korean banking system remains stable, reflecting the baseline assumption that Korea's economy will continue to expand, as the effects of an expansionary fiscal policy impact the real economy
2. The relatively strong financial health and improved underlying competitiveness of the corporate sector
3. Government policies to support both the economy and struggling industries - will mitigate the impact on the banks' asset quality

Threats

1. Weak global demand, especially from the developed markets and China
2. Depreciation of the JPY, which exerts pressure in terms of price competitiveness on Korean exporters.
3. Expected to see continuing credit quality pressure are in loans to the four troubled industries of construction, property project financing, shipbuilding, and shipping

4. Environment of low domestic interest rates will lead to further contraction in lending margins

Competition

Competitors

1. Shinhan Financial Group Co., Ltd.

2. KB Financial Group, Inc.

3. Woori Finance Holdings Co., Ltd

 


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