FIBI Holding SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 564
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SWOT Analysis of FIBI Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FIBI Holding

Parent Company

First International Bank of Israel Holding

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Your way of classical banking

USP

The Bank's strength is based on skilled and experience personnel, applying innovative technology and state of the art computer logistics systems, among the most advanced in the world.

STP

Segment

Capital markets, foreign exchange, private banking and global trading, as well as corporate finance

Target Group

Large and mid-sized business customers, as well as to households and private businesses looking for diverse financial solutions

Positioning

The bank enjoys a top-class reputation, benefitting from its distinctive expertise, highly professional staff and state-of-the-art technologies

SWOT Analysis

Strengths

1. FIBI group includes the parent company, First International Bank, and its banking subsidiaries in Israel: Otsar Ha-Hayal Bank, Poaley Agudat Israel Bank (PAGI), UBank and Massad Bank. Together, the five banks operate a network of over 180 branches
2. The First International Bank of Israel (FIBI) is among Israel's five largest banking groups
3. It acquired two banks, which more than doubled its retail customer base
4. The relisting of the First International Bank's share in the Tel Aviv 25—the list of the leading shares on the Tel Aviv Stock Exchange

5. Net earnings of the First International Bank Group were high and had a strong capital ratio

Weaknesses

1. Negative Sales Growth and low capital spending

2. Political intervention causes difficulty in operations

3. Limited geographical reach compared to international global banks means limited market share

Opportunities

1. Its controlling shareholders are in talks with the country’s bank regulator to allow them to directly hold a stake in the lender
2. Despite the ongoing political and economic upheaval in the Middle East, Israel's innovative high-tech sector has lost little of its dynamism
3. Israel's population of less than 6 million people consists of highly educated and very skilled professionals. This abundance of skilled labor has allowed the country to compensate for its lack of other types of resources

Threats

1. Because of Israel's geographic location, it is far from many markets and creates a competitive challenge
2. Political risks remain elevated, with potential for an US military attack on Syria increasing risks of spillover effects. Investors' risk appetite may be tempered as a result.
3. A sharper-than-expected downturn in the global economy would hit Israel's economy badly.

Competition

Competitors

1. Mizrahi Tefahot Bank Ltd.

2. Bank Hapoalim B.M.

3. Bank Leumi le-Israel B.M.

4. Israel Discount Bank Limited

 


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