Gulf Bank of Kuwait SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1152
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SWOT Analysis of Gulf Bank of Kuwait with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gulf Bank of Kuwait

Parent Company

Gulf Bank of Kuwait

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Growing with you

USP

The Bank's branch concept design is strongly inspired by Kuwait's seafaring heritage. Customers entering the branch experience the warmth and spirit of true Kuwaiti heritage coupled with an efficient and high-quality banking service environment

STP

Segment

Personal Banking, Priority Banking, Business Banking and Corporate and Institutional Clients

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions

Positioning

It is focused on providing a diverse range of banking products and services

SWOT Analysis

Strengths

1. An industry-leading financial services provider complemented by a large network of 50+ branches strategically positioned in key locations in Kuwait.
2. Gulf Bank Received awarsds for 'Best Risk Management' and 'Best Domestic Bank'
3. Strong profitability as net profit increased
4. The Bank’s recent Viability Rating upgrade by Fitch Rating Agency and Moody’s Investor Services upgrade

5. Gulf Bank has won numerous prestigious awards including the GCC Localization Award from the GCC Ministry of Social Affairs for years

Weaknesses

1. Losses arising from derivative investments
2. Need to strengthen its Cyber security to secure customers from the risk for the debit and credit cards
3. Limited international tie-ups and penetrations affect the brand reach

Opportunities

1. International markets offer the Bank new opportunities to expand the business and increase sales
2. New financial products can it to expand their business and diversity their customer base
3. Global tie-ups and more marketing to enhance brand recall

Threats

1. Difficult market conditions in Kuwait
2. Intense completion can lower Bank’s profits, because competitors can entice consumers away with superior products
3. Volatile currencies make Evans Kuwait’s investments difficult, because costs and revenues change so rapidly

4. Politics can increase Bank’s risk factors, because governments can quickly change business rules that negatively affect Bank

Competition

Competitors

1. National Bank of Kuwait

2. Commercial Bank of Kuwait

3. Al Ahli Bank of Kuwait

 


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