Commercial International Bank SWOT Analysis

Commercial International Bank is one of the leading brands in the banking & financial services sector. Commercial International Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Commercial International Bank:

Commercial International Bank Strengths

1. It operates in various cities of Egypt through its 100+ branches  and over 500 automated teller machines
2. EPS has increased when compared to the previous and this drives the investor interest in the company
3. It has a strong customer base of around 6 lakhs and around 1.2 lakh internet banking subscribers
4. Its subsidiaries like CI-Capital,CIBC, CIAM, CIL, Corplease, Falcon are also brands within themselves

Above are the strengths in the SWOT Analysis of Commercial International Bank. The strengths of Commercial International Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Commercial International Bank Weaknesses

1. Increase in the shareholders equity over the past few years dilutes the ownership in the company
2. It has some risky portfolios which have generated losses in the past
3. Total liabilities of the company have increased over the past years and as a result of this it faces more cash outflows in the form of interest payments

These were the weaknesses in the Commercial International Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Commercial International Bank Opportunities

1. It can expand to other geographic regions as some of the developing countries are profitable to invest in
2. It should focus more on how to increase the employee’s productivity and try to reduce the attrition rate
3. Focus more on the liability side through an aggressive plan for the bank’s attractive liability products

Above we covered the opportunities in Commercial International Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Commercial International Bank Threats

1. Presence of high geographic risk due to the political unstability in Egypt
2. As a lender, it is exposed to credit risk as deteriorating credit quality would adversely affect its revenues which in turn would affect its credit rating
3. It must also look into the th.reats posed to its IT infrastructure as more customers are moving to internet banking facility

The threats in the SWOT Analysis of Commercial International Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Commercial International Bank SWOT analysis.

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About Commercial International Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Commercial International Bank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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