East West Bancorp SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1197

SWOT Analysis of East West Bancorp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

East West Bancorp

Parent Company

East West Bancorp


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Its speciality is that it is a Chinese American Bank



Retail and consumer banking

Target Group

Individuals and business enterprises


Providing hassle free customer service to all its customers

SWOT Analysis


1. The bank offers a variety of banking and financial services through a network of around 110+ bank branches operating in the US, China and Hong Kong

2. It is expanding its product portfolio by acquiring its competitors in various locations

3. The company has focus on industries with cross-border growth potential drives its bridge banking strategy. The dedicated banking experts, with specialized knowledge in key growth sectors, keep East West Bank at the forefront of opportunity in the U.S. and Greater China.

4. Good brand visibility in the domestic banking circuit in US


1. The asset base of the bank has been growing at a snail’s pace and this may be a cause for concern in the long term

2. Cash dues from other banks have increased and it signifies the weak credit terms of the bank which may have a debilitating effect on the performance

3. Total equity of the bank has increased and this signifies a dilution in the ownership


1. The US banking industry which suffered in the wake of the financial crisis seems to have recovered and this provides better opportunities to the banks

2. The global asset management and custody banks sector is growing at a rapid pace. It can explore into this untapped potential to generate more profits

3. It can as well expand in the other developing countries as they also offer a growth potential for the bank


1. The US government framed the Dodd-Frank Act, significantly restructuring financial regulation in the US. These severe changes in regulations by US Federal government may affect operations and increase costs

2. Since the start of the global financial crisis, banking industry in the US has been undergoing a series of consolidations which could impact the margins

3. Increasing number of online attacks may indirectly affect the revenue for the bank



1. Associated Banc-Corp

2. Cathay General Bancorp

3. City National Corp



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