Fukui Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 396

SWOT Analysis of Fukui Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fukui Bank

Parent Company

Fukui Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Significant presence in Japan in the banking sector with localised services



Insurance segment and personal segment

Target Group

Individuals and enterprises


Offers a wide gamut of services under one umbrella

SWOT Analysis


1. The bank offers deposits, loans, domestic and foreign exchange, and ancillary services, through the network of over 100 branches and it employs around 1300+ employees

2. It has a good brand image as it is involved in and sponsors various social awareness programs

3. The debt of the bank have decreased when compared to the previous years and this results in lesser interest payments on debt

4. Strong presence in the domestic banking sector by virtue of the services being offered


1. Total revenues of the bank have decreased considerably and as a result of this the EPS has also diluted

2. Total assets of the bank have significantly reduced when compared to the previous years which indicates weak liquidity and solvency positions

3. Limited geographic presence compared to global brands means low market share


1. More focus on improving the mortgage portfolio primarily to restructure debt and ensure that the debts are services smoothly

2. Implementing stricter credit norms at its insurance division can improve the credit quality

3. Net credit costs could be reduced as a result of continued divestiture of non-core assets

4. Increasing geographic reach and partnerships can boost the company


1. There is existing rivalry in this sector and in order to tackle this, the banks would reduce the commission and the fees which would adversely affect the performance of the bank

2. Increase in repo rates would affect the capital available with the bank and would increase the cost of loans to the customers

3. Introduction of Basel III norms can lead to stricter norms on the common equity ratios



1. The Awa Bank, Ltd.

2. The Hokuetsu Bank, Ltd.

3. The Musashino Bank, Ltd.



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