Masraf Al Rayan SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 677
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SWOT Analysis of Masraf Al Rayan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Masraf Al Rayan

Parent Company

Masraf Al Rayan

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Defining Islamic Banking

USP

One of the most successful banks in Qatar

STP

Segment

Retail and wholesale banking

Target Group

Individuals and business enterprises

Positioning

Provide state of art services to its customers

SWOT Analysis

Strengths

1. Impeccable service, qualified personnel and unique products continue to be the key drivers of its retail banking operations

2. It invests in infrastructure and in human resources with a  goal to provide state of art products to its customers

3. Its asset base has been increasing over the past few years and this increases the money available with the bank

4. One of the leading financial institutions in Qatar

Weaknesses

1$ It is not free from the credit risks with respect to customers and counterparties which could adversely affect its results, financial condition and further prospects

2. The bank has more debt and as a result of this, it has more cash outflows in the form of interest payments

Opportunities

1. As customers are moving towards mobile banking, it should provide more apps for Android and IOS devices

2. Instill the company’s core values and launch various skill-building programs so that the employees can serve the consumers better

3. It can expand in other geographic regions which would increase the opportunities for the bank

Threats

1. There is prevalence of systematic risk in the banking sector which reduces the investment climate thereby reducing money earned on fees

2. As it provides a lot of mobile banking services, the rising number of Trojans in android market can pose a threat to it.

3. As it is concentrated only in Qatar, it increases the political and other risks faced by the bank

Competition

Competitors

1. Ahli Bank QSC

2. Qatar National Bank

3. The Commercial Bank of Qatar

 


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