Tochigi Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 470

SWOT Analysis of Tochigi Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tochigi Bank

Parent Company

Tochigi Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

First for you


Expertise with financial services for agricultural and forestry domains



Commercial banking and securities investments

Target Group

Individuals and enterprises


Provide comprehensive banking services which satisfies the needs of the corporate customers

SWOT Analysis


1. The gross profits of the company have been increasing over the past few years and as a result of this, more money is available with the bank for investing purposes

2. Good brand image as it sponsored a few societal initiatives

3. Able to serve customers better as it has a strong employee base of around 2000 people


1. The bank is primarily concentrated in Japan which would increase the risks posed to the bank

2. As a result of weaker economic downturn, loans segment in the bank is yielding lower returns


1. The bank can expand geographically to other developing countries as there is a lot of growth potential in these regions

2. Can focus on the other segments which would increase the customer base and would drive up the profits

3. Restructure the debt portfolio to eliminate the non-profitable loan segments


1. Increase in repo rates would increase the cost of loans to the customers  which in turn would affect the capital available with the bank

2. There is existing rivalry in this sector and in order to tackle this, the banks would reduce the commission and the fees which would adversely affect the performance of the bank

3. There is increasing threat to the IT infrastructure as the number of security issues are mounting up



1. The Chiba Kogyo Bank Ltd.

2. The Chugoku Bank Ltd.

3. The Shikoku Bank Ltd.



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