Ahli United Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 978

SWOT Analysis of Ahli United Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ahli United Bank

Parent Company

Ahli United Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Focus and Discipline


AUB is a universal commercial bank catering for the diverse needs of its Corporate and Retail clients



Retail Banking; Corporate Banking, Treasury and Investment; and Private banking and Wealth Management

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions


AUB Group offers comprehensive commercial and investment banking services, in addition to specialized services in the fields of heavy equipment leasing and home finance

SWOT Analysis


1. It is the largest publicly traded commercial lender in Bahrain
2. Strong profitability: It reports a record profit for year over year

3. The evolution of future mergers and acquisitions in the Gulf region remains central to the bank's expansion strategy.

4. "Bank of the Year, Bahrain" from The Banker magazine

5. Can access over 36 stock exchanges and nearly 200 currencies through AUB trader


1. A conservative credit culture

2. High Capital adequacy ratio


1. The Gulf’s economy is growing steadily, as governments diversify their economies

2. Trade between countries in the region is expanding, providing more opportunities for the banking sector

3. International expansion and recent acquisitions likely to bolster revenues


1. In the past quarters, the competition has increased significantly from both Islamic and conventional players
2. Challenging operating environment in Bahrain

3. Mid and low caps amid weak sentiment in the Bahrain market



1. Al Rajhi Banking & Investment Corp.

2. Saudi Hollandi Bank

3. Bank Albilad


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: