Banco Popolare di Sondrio SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 809
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SWOT Analysis of Banco Popolare di Sondrio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Popolare di Sondrio

Parent Company

Banco Popolare di Sondrio

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

The banking group in the heart of the Alps

USP

The Bank's strength is based on skilled and experience personnel, applying innovative technology and state of the art computer logistics systems, among the most advanced in the world

STP

Segment

Corporate and retail financial products and services

Target Group

Provides financial services to corporate and individual customers

Positioning

The bank enjoys a top-class reputation, benefitting from its distinctive expertise, highly professional staff and state-of-the-art technologies

SWOT Analysis

Strengths

1. It is one of the first popular Italian banks that was inspired by the popular cooperative banking movement and positive ratings granted by Fitch

2. More regional dimensions with the possibility of operating nationwide, while at the same time keeping strong ties to the zone of origin

3. The employs more than 2,500+ persons, and has 300+ branches

4. Given the characteristics of the peripheral economy Valtellina, it has always enjoyed a low concentration of loans distributed in many families, professionals, small businesses and some large-sized enterprise

5. The bank has always dedicated special attention to international relations

6. Manages and promotes the culture and traditions of the province

Weaknesses

1. Negative net income and High Operational costs

2. Limited geographic presence as compared to global banks

Opportunities

1. Diversified industrial economy with high gross domestic product (GDP) per capita and developed infrastructure

2. Some reform progress has enabled Italy’s economy to regain the status of “moderately free”

3. Measures included a hike in the value-added tax, pension reforms, and cuts to public administration

Threats

1. The uncertainty about the timing of FED’s tapering and the conflicting US economic data created volatility

2. Weakening Euro and the uncertainty about its future

3. The European sovereign debt crisis has seriously affected Italy’s macroeconomic stability

4. Increasing competition from the local and international banks combined with the competition from government bank can

Competition

Competitors

1. BNL banca commerciale

2. UniCredit S.p.A.

3. Banca Monte dei Paschi di Siena SpA



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