BCI Banco de Crédito e Inversiones SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 506

SWOT Analysis of BCI Banco de Crédito e Inversiones with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BCI Banco de Crédito e Inversiones

Parent Company

Banco de Crédito e Inversiones


Regional Banks


Banking and Financial Services

Tagline/ Slogan

We are different


The bank offers a full range of financial services and enjoys the distinction of being one of the few financial institutions that remained private during Chile’s period of nationalization



Retail banking, commercial banking, and investment banking

Target Group

Provides financial services to corporate and individual customers


A bank offering a wide range of financial services for all customers, from individuals and small businesses, to corporations and government entities

SWOT Analysis


1. Today BCI is one of the largest banks in Chile, with numerous subsidiaries that complement and support its business, with over 300 points of contact in the country, overseas offices, thousands of customers from different markets, with around 10,500 employees

2. Listed in the Forbes 2000 list as one of the top regional banks

3. Balance sheet management and its more diversified funding sources

4. BCI purchased Miami, Florida based City National Bank of Florida from Spanish lender Bankia, enhancing its USA operations

5. Improved capital base as a regional base


1. Falling market value and stock prices and Deteriorating capital adequacy ratios

2. Limited geographic reach as compared to global banks

3. Falling operating return on assets


1. Chile's interest in attracting "Smart Capital."

2. Sound economic policies and reforms of Chile

3. Chilean economy has quietly produced a stable annual growth for the last twenty years

4. Increasing living standards and per capita income of citizens


1. Corruption and secrecy

2. Emerging markets suffering from currency depreciation and capital outflows amid global volatility

3. Growing competition from regional and global banks



1. Banco Santander Chile

2. Banco de Chile

3. Corpbanca



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