BPER Banca Popolare dell'Emilia Romagna SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 814

SWOT Analysis of BPER Banca Popolare dell'Emilia Romagna with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BPER Banca Popolare dell'Emilia Romagna

Parent Company

BPER Banca Popolare dell'Emilia Romagna


Regional Banks


Banking and Financial Services

Tagline/ Slogan

The way of banking


Ongoing quality of service, innovative spirit, and a determined purpose to serve the various segments of the economy



Corporate & Investment Banking, Wealth Management & Insurance, in leasing, and factoring in the Consumer Credit.

Target Group

Provides financial services to corporate and individual customers


A bank offering a wide range of financial services for all customers, from individuals and small businesses, to corporations and government entities

SWOT Analysis


1. Banca Popolare Emilia Romagna is present in eleven regions with 530 branches

2. It includes local banks for some 1,300 branches in defense of nearly all the Italian regions

3. Approximately 12 thousand employees and 2 million customers.

4. Listed on a listed Dow, the most important stock index of the Italian stock exchange


1. Decreasing net income and negative earnings per share

2. Increasing Non-performing loans underperforming Coverage Ratio

3. Less geographic expansion compared to global banks


1. Europe’s banks may be on the point of a turnaround as economic growth returns to the continent and the European Central Bank prepares to review the industry’s assets

2. Growing demand for banking and venture capital

3. Banks in Europe are at an “inflection point” and “ripe” for increased return on capital, Citigroup


1. The European Central Bank’s review of the quality of lenders’ assets will have a “limited” effect on credit ratings

2. Emerging markets suffering from currency depreciation and capital outflows amid global volatility

3. Growing competition from regional and global banks

4. Still, operational costs are higher in Italy than the European average



1. Bank of Italy

2. Associazione Bancaria Italiana

3. Banca Credito Italiano - Unicredit Group

4. Banca Nazionale Del lavoro - BNP Paribas


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