DVB Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 504
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SWOT Analysis of DVB Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DVB Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Be Enabled

USP

The leading specialist in international transport finance

STP

Segment

Asset Financing, Private Equity Sourcing and Investments, Asset Management, Advisory Services, Risk Distribution, and Loan Participations.

Target Group

Companies and Government entities, and leading private businesses in the transport sector looking for financial services and loans

Positioning

DVB enjoys a unique position, thanks to its strategic focus on the international transport market, with the submarkets of shipping, aviation, offshore, and land transport

SWOT Analysis

Strengths

1. Unique business model with a clear focus, cycle-neutral business approach and global presence in all key transport markets

2. Conservative and sustainable business policy

3. Flat hierarchies, high degree of flexibility and lean decision-making

4. Customized products and services, high level of client service and close contacts to manufacturers and leasing companies

5. Extensive market and asset expertise

6. Credit portfolio diversified by multiple criteria and categories

7. Advanced risk management and pricing systems

8. Strong capital base due to own funds

Weaknesses

1. Relatively high sector exposure and limited to one country only

2. High staff costs due to high levels of employee qualification in terms of academic expertise and experience

3. Dependence on the money and capital markets

Opportunities

1. Realization of margins in line with risks taken

2. Expansion of anti-cyclical Investment Management activities

3. Building new client relationships

4. Funding available through the extensive liquidity offered by the German Cooperative Financial Services Network

5. Expanding the advisory and other services offered to clients, investors, and banks

Threats

1. Distortions on the money and capital markets, in the broadest sense

2. Asset values in the various transport market segments have declined

3. Prevailing global financial markets crisis, sovereign debt crisis in Europe, increasing US debt levels, slowdown in the world economy, recession affecting various regions, deflationary trends

4. Unanticipated rise of the US dollar against the Euro

5. Further government support for DVB's bank competitors growing regulatory requirements

6. Spikes in crude oil prices prospects

Competition

Competitors

1. Deutsche Bank Aktiengesellschaft

2. HSBC Holdings plc

3. Siemens Financial Services GmbH



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