Israel Discount Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 585

SWOT Analysis of Israel Discount Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Israel Discount Bank

Parent Company

Israel Discount Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Your way of classical banking


The Bank's strength is based on skilled and experience personnel, applying innovative technology and state of the art computer logistics systems, among the most advanced in the world



Corporate and retail financial products and services

Target Group

Provides financial services to corporate and individual customers


The bank enjoys a top-class reputation, benefitting from its distinctive expertise, highly professional staff and state-of-the-art technologies

SWOT Analysis


1. It is one of Israel's three largest banks, with 260 branches in Israel, North America, Europe and Latin America

2. First International Bank of Israel

3. In terms of corporate social responsibility, Discount is recognized for its particularly active community involvement – bank employees volunteer extensively within the communities in which the bank operates

4. Good profitability and growth having 5000+ employees

5. It acquired two banks, which more than doubled its retail customer base


1. Least-efficient lender

2. Increasing Non-performing loans and associated costs

3. Higher operational expenses on account of higher salaries in Israeli banks


1. Growing Economy and global demand

2. Income level is at a constant increase

3. Growing demand for banking and venture capital

4. Good prospects of the recent acquisitions


1. Falling interest rates in Israel

2. Limits on mortgage lending and regulation aimed at lowering fees

3. Emerging markets suffering from currency depreciation and capital outflows amid global volatility

4. Increasing competition are hurting the banking industry in Israel



1. Bank Hapoalim Ltd. (POLI)

2. Bank Leumi Le-Israel (LUMI)

3. Bank of Israel

4. Mizrahi Tefahot Bank Ltd.


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