VakifBank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 838
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SWOT Analysis of VakifBank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VakifBank

Parent Company

VakifBank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

VakıfBank cares what you need and offers you the best banking solutions.

USP

Best utilizing the foundational monies, incomes and also contributing to the savings of the country with the management and operation

STP

Segment

Corporate, commercial and small-scale enterprise banking, and the retail and private banking sectors

Target Group

Provides financial services to corporate and individual customers

Positioning

VakıfBank is one of the "multi-specialist" banks in Turkey

SWOT Analysis

Strengths

1. VakifBank has become one of the largest bank in Turkey in terms of its asset size

2. It has approx 3000 ATM's that constitute its alternative distribution channels, as well as 800+ branches and undertaking a leading role in the financing of domestic and foreign trade

3. VakifBank has three international offices located in New York, Bahrain

4. Bank has shown a stability in net income growth

Weaknesses

1. Negative impact of overdraft capital

2. Decreasing Net Interest Margin percentage

3. Dependent on volatile financial market to maintain profits.

Opportunities

1. Fiscal performance continue to be strong

2. Turkish GDP growth rate supported by high domestic demand and public investments

3. CBRT increased the upper band of the interest rate corridor amid growing volatility concerns

Threats

1. The uncertainty about the timing of FED’s tapering and the conflicting US economic data created volatility

2. Emerging markets suffering from currency depreciation and capital outflows amid global volatility

Competition

Competitors

1. Türkiye İş Bankası

2. Ziraat Bankası

3. Akbank

4. HSBC



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