Blue Cross Blue Shield Association SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2251
Advertisements

SWOT Analysis of Blue Cross Blue Shield Association with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blue Cross Blue Shield Association

Parent Company

Blue Cross and Blue Shield Association

Category

Health Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Creating Healthier Communities

USP

First to offer health insurance to Americans, expanding access to healthcare and Enhancing Quality

STP

Segment

Health Insurance

Target Group

Affordable plans to cater to every American

Positioning

Patient centered health care insurance that rewards higher quality care and reins in costs

SWOT Analysis

Strengths

1. A very large presence in almost every state of USA
2. Largest and most experienced health insurance company
3. Comprehensive and affordable health plans
4. Contributed millions of dollars in community investment to help communities prepare for a healthier future

5. Good image due to CSR initiatives

Weaknesses

1. Changing prices for health plans
2.Very well educated personnel on customer service but it is tough to reach them sometimes

Opportunities

1. Increasing number of Americans in the health care system
2.Exploring technology to build online resources

3. Tie-ups with other healthcare institutions

Threats

1. Rising health care costs
2.Competition from other healthcare organisations

3. Unfavorable govt policies and economic conditions

Competition

Competitors

1. Dian INS
2.United Health Care
3.USA-Health Insurance

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: