Bankers Life and Casualty Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1529

SWOT Analysis of Bankers Life and Casualty Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bankers Life and Casualty Insurance

Parent Company

CNO Financial Group


Health Insurance


Banking and Financial Services

Tagline/ Slogan

For the Life of your Retirement


Integrity, Customer-Focus, Excellence and Teamwork



Insurance needs of the retirement market

Target Group

Middle Income group Americans(mostly focused on retirees)


Broad portfolio of life and health insurance retirement products

SWOT Analysis


1. Customer centric approaches and actions
2. Affordable insurance for middle income Americans
3. One of the largest individual insurers in the health and accident field
4. Offers a comprehensive portfolio of insurance products and has the first mover advantage in Medicare Supplement plans


1. High amount of alleged complaints among long-term care clients, might question the credibility of the company
2.Competition from bigger players means limited market share


1. Improve awareness about achieving financial security during retirement
2. Product and Geographical Expansion


1. Regulatory requirements, might require updates to claim practices
2.Many existing and new players in the industry

3. Unfavorable economic conditions and changing govt policies can change



1.American Income Life
2.Chicago Title Insurance Company
3.AAA Chicago



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