Arbella Insurance Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1142
Advertisements

SWOT Analysis of Arbella Insurance Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arbella Insurance Group

Parent Company

Arbella Insurance Group

Category

Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Here for Good

USP

Only regional insurance carrier ensuring their presence in need

STP

Segment

Business and Personal Insurance

Target Group

People in the middle and high income segments

Positioning

regional property and casualty insurance

SWOT Analysis

Strengths

1. Operates through independent agents who are trustworthy and tailor the insurance policy to customer’s needs
2. Compartment Services, where people can get insurance for as little as $3 per week
3. Service excellence and commitment to the people in the community
4. A BBB accredited business, which implies they are committed to solve customer complaints with any amount of effort

5. Good customer service and high service offerings

Weaknesses

1. Operates only in a few areas means limited market share
2.Establishing credibility among customers with a different model compared to other established players

Opportunities

1. Can introduce more products to cater to a larger segment
2.Growing income levels of people
3.Geographical Expansion nationally as well as global tieups

Threats

1. Competition from existing players and the increasing number of small players in the insurance industry
2.Increasingly aware and knowledgeable customers

3. Economic fluctuations and recessions

Competition

Competitors

1.Ace Insurance Services
2.American Income Life
3.Arruda Insurance Agency

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: