American Fidelity Assurance SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 1076
SWOT Analysis of American Fidelity Assurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
American Fidelity Assurance
American Fidelity Corporation
Banking and Financial Services
Second largest private, family-owned life and health insurance companies in the United States
Health Insurance Products and tax deferred annuities
Education employees, trade association members and companies
Voluntary insurance for the working class
1. Consistent performance with solid financial stability. 2. Serves in almost all US States and 20+ countries worldwide. 3. Good Compensation, Rewards and Fringe benefits stand as motivating factor for employees.
4. Tailored units to serve primary and secondary education employees and trade association members
5. The company has ranked on Fortune magazine’s “100 Best Companies to Work for” list
1. Alignment of interests would be a challenge as it is a family business. 2. Limited market share as compared to the global leaders in the industry
1. Can reap more benefits by becoming a Public Company
2. Expansion through tie-ups and collaborations can enhance services
1. Sustainability is a major challenge in the industry 2.State based insurance services almost with the same cause as the company
3. Economic fluctuations can affect industry operations
1. Medicaid and SCHIP 2. American National Insurance Company
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