Adrian Flux Insurance Services SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1317
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SWOT Analysis of Adrian Flux Insurance Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adrian Flux Insurance Services

Parent Company

Adrian Flux Insurance Services

Category

Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Modified Insurance and Young Driver Specialists

USP

Low cost and high quality service, tailored to the needs of customers

STP

Segment

All kinds of Insurance, mainly focused on Car, Home, Van and Bike Insurance

Target Group

Caters to all income groups

Positioning

Complete Insurance and Specialized Services

SWOT Analysis

Strengths

1. Customized insurance services based on needs and driving experience
2. Well established insurance broker, best known for its Car Insurance
3. Leader ship style and values of the founder Adrian Flux
4. Voted the most improved car insurance company by 30,000 readers of Auto Express magazine

Weaknesses

1. Needs to be on the technology forefront in order to serve a large customer base
2. Might need more time and specialization to cater to every customer based on his need

Opportunities

1. Can concentrate on matching the image of other insurance services to that of Car services
2. Geographical expansion though collaborations

3. More services and product offerings

Threats

1. Many new small players in the insurance segment
2. Increasingly aware and Informed customers

3.Sustainibility is a major challenge

Competition

Competitors

1. NFU Mutual
2.John Lewis Insurance

 

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