1st Central SWOT Analysis
1st Central is one of the leading brands in the banking & financial services sector. 1st Central SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of 1st Central:
Quick Glance:
t Central Strengths
- Customer centric and exceptional Customer service
- Rapidly growing company with ambitious business goals.
- Employs a robust and flexible rating software which has enabled rapid growth and profitability.
- Sophisticated end to end claims management system in place.
Above are the strengths in the SWOT Analysis of 1st Central. The strengths of 1st Central looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
t Central Weaknesses
- Only focused on UK customers means limited market share
- Still in the process of making itself an established Insurance company
These were the weaknesses in the 1st Central SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
t Central Opportunities
- Geographical expansion through tie-ups
- Introduce more products and services
- Acquisitions would help the brand grow further
Above we covered the opportunities in 1st Central SWOT Analysis. The opportunities for any brand can include prospects of future growth.
t Central Threats
- Entry barriers to the Insurance industry is low in Gibraltar because of less regulations, this poses of major threat from new entrants.
- Increasing awareness among customers
The threats in the SWOT Analysis of 1st Central are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the 1st Central SWOT analysis.
Continue reading more about the brand/company.
About 1st Central
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| 1st Central Overview | |
|---|---|
| Parent Company |
1st Central Group |
| Category |
Insurance |
| Sector | |
| Tagline/ Slogan |
Best Young Driver Insurance, Cheap New Driver Insurance |
| USP |
High standard of customer service, driving down the cost of car insurance |
| 1st Central STP | |
| Segmentation |
Car and Pet Insurance |
| Target Market |
Working and middle class, Young and new drivers and motorists |
| Positioning |
Low cost, high standard insurance |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to 1st Central. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
