Posted in Banking & Financial Services, Total Reads: 4057
SWOT Analysis of 1st Central with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
1st Central Group
Banking and Financial Services
Best Young Driver Insurance, Cheap New Driver Insurance
High standard of customer service, driving down the cost of car insurance
Car and Pet Insurance
Working and middle class, Young and new drivers and motorists
Low cost, high standard insurance
1. Customer centric and exceptional Customer service 2. Rapidly growing company with ambitious business goals. 3. Employs a robust and flexible rating software which has enabled rapid growth and profitability. 4. Sophisticated end to end claims management system in place.
1. Only focused on UK customers means limited market share
2. Still in the process of making itself an established Insurance company
1. Geographical expansion through tie-ups 2.Introduce more products and services
3. Acquisitions would help the brand grow further
1. Entry barriers to the Insurance industry is low in Gibraltar because of less regulations, this poses of major threat from new entrants. 2. Increasing awareness among customers
1.Collingwood Insurance Company 2.Ibex Motor Insurance 3.Enterprise Insurance
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