Ecclesiastical Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 560
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SWOT Analysis of Ecclesiastical Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ecclesiastical Insurance

Parent Company

All churches Trust

Category

Insurance and Financial Services

Sector

Insurance

Tagline/ Slogan

Always on your side

USP

Specialist insurance and financial services company offering honest advice, deep expertise and caring protection

STP

Segment

Specialist insurance, risk advisory, and asset management products

Target Group

Affordable individuals, brokers and organizations in UK

Positioning

Specialized in home insurance, charity insurance , education insurance , heritage insurance , care insuranc, faith insurance and Anglican church insurance

SWOT Analysis

Strengths

1. Professional personnel with deep expertise and specialist services
2. Rapidly growing company with ambitious business goals.
3. One of the biggest UK corporate donor to charity
4. Ranked top in liability insurance and accident insurance based on UK Net Written Premiums

5.  Tailored insurance solutions for organizations and people

6. Corporate responsibility at the heart of the business

Weaknesses

1. Only focused on UK customers.

2. Have the responsibility to care and ensure the safety of all church visitors

3. Main focus is to serve the churches and community, thus priority of goals is important to get profits

Opportunities

1. Combine expertise with the highest standards of service, integrity, and honesty is important
2.Introduce more products for the benefit of church and community

Threats

1. Competition from existing and new players in the insurance industry
2. Tough to balance profits against serving community

Competition

Competitors

1.Synergy Insurance Services

2.BeValued Ltd.
3.Castle Personal Insurance Brokers Ltd.

 


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