Country Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 787
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SWOT Analysis of Country Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Country Financial

Parent Company

Country Financial

Category

Insurance and financial services

Sector

Insurance

Tagline/ Slogan

Achieve Financial Security, no matter where you're starting from.

USP

Helping people balance their need to protect what they have with their desire to build for the future

STP

Segment

Home and Life insurance, Financial Security

Target Group

Individuals and Businesses, Farmers

Positioning

Help cover individuals or businesses with special protection needs

SWOT Analysis

Strengths

1. Unique set of coverage products for unique business types
2. Good choice for individuals, families and businesses that are looking for comprehensive coverage all under one roof
3. Rated A+ on BBB rating scale of A+ to F

4. Sophisticated end to end claims management system in place.

5. Businesses that need specialty insurance like farmers and ranchers will be well served

6. Knowledgeable representatives backed by a team of professionals

Weaknesses

1. Issues with agents or agencies to sell their products

2. Auto insurance not as stable as Life Insurance division

3. Financial rating with AM Best has a negative outlook

Opportunities

1. Geographical expansion
2.Introduce more products in line with the changing needs of customers

Threats

1. Competition from existing and new players
2. Increasing awareness among customers

3. Economic recession and financial crunch

Competition

Competitors

1.Liberty Mutual
2.SureHits Life
3.Hiscox Insurance

 


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