Chaucer Holdings SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 616
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SWOT Analysis of Chaucer Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chaucer Holdings

Parent Company

Hanover Insurance Group

Category

Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Specialist insurance business that underwriters risks of Lloyd’s of London

STP

Segment

General insurance and reinsurance business

Target Group

Lloyd’s insurers

Positioning

Excellence in underwriting and to build a leading Lloyd's insurer

SWOT Analysis

Strengths

1. Specialist underwriters in all the major insurance classes

2. Enjoys the leverage of strong financial security of Lloyd’s
3. Maintains excellent ratings from A.M. Best, Standard & Poor's and Moody's
4. International Operations and high quality business worldwide

5. Combines in-depth technical expertise with a wide breadth of experience across each specialist class of business in order to provide clients with pro-active claims management solutions

Weaknesses

1.Incurred huge losses from natural calamities in 2011, was acquired by Hanover group

2. Unable to cope with financial instability

Opportunities

1. Can venture more into personal and commercial insurance lines
2. Can share resources and skills from the parent company

Threats

1. Competition from other underwriters of Lloyd’s
2. Prone to natural disasters because of the segments in which it operates

Competition

Competitors

1.Hardy underwriting, Asia
2.Catlin, Singapore
3.Watkins Syndicate

 


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