California Casualty SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 615
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SWOT Analysis of California Casualty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

California Casualty

Parent Company

California Casualty Group

Category

Insurance

Sector

Insurance

Tagline/ Slogan

We protect American Heroes

USP

Focus on affinity niche markets, various types of insurance coverages at affordable prices.

STP

Segment

Personal insurance programs

Target Group

Affinity groups and their members

Positioning

Low cost,  high quality insurance

SWOT Analysis

Strengths

1. Customized insurance relevant to profession
2. High quality insurance coverage and service at a competitive price
3. Excellence and integrity of founders woven into the culture of the company
4. Rated A+ on BBB rating scale of A+ to F

5. Primary insurance providers for California Teachers Association, received endorsements from National Education Association

6. Customer centric with exceptional service

Weaknesses

1. Open to public abuse for service issues

2. Sever competition and less number of potential customers as it operates in a niche market.

3. They only carry a grade with a single financial rating firm, and that grade is relatively low for an insurance company

Opportunities

1. Venture into more products and have tie-ups

2. Can expand geographically

Threats

1. Many new small players and competition from existing firms
2. Increasing awareness among customers

Competition

Competitors

1.Liberty Mutual

2.Sure Hits Life
3.Hiscox Insurance

 


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