Aldermore SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 883
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SWOT Analysis of Aldermore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aldermore

Parent Company

Aldermore Holdings Ltd.

Category

Banking and Financial Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Specialist finance schemes for small and medium scale enterprises.

STP

Segment

British savers and homeowners along with retail accounts.

Target Group

Small and medium scale enterprises and homeowners

Positioning

A bank which provides straightforward products, exceptional service and consistently good rates.

SWOT Analysis

Strengths

1. Experienced leadership team with members having extensive know-how of banking sector.
2. Variety of financial services – asset finance, commercial mortgages, residential and Buy-to-Let mortgages.
3. A strong balance sheet with high assets
4. Awarded as the best online savings provider. Recipient of several awards over past several years.

5. Account opening under 15 minutes shows operational excellence

Weaknesses

1. Relatively new in the market – started in 2009.
2. Operations limited to UK means limited market share

Opportunities

1. Effective use of technology to expand operations. Plans to expand online assistance services and online engagement with SME
2.Overseas expansion – especially in emerging economies.
3. Entering new sectors – bank plans to enter bridging sector.

Threats

1. Saturated marketplace with intense competition.
2. Credit risk due to defaults.
3. Interest rate risk due to unmatched assets and liabilities.

Competition

Competitors

1. Barclays
2.HSBC
3. Standard Chartered



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