Arbuthnot Banking Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 587
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SWOT Analysis of Arbuthnot Banking Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arbuthnot Banking Group

Parent Company

Arbuthnot Banking Group

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Private banking, wealth management and investment banking services

STP

Segment

Retail organizations and individual investors.

Target Group

High net worth individuals and retail organizations

Positioning

Innovative, flexible, entrepreneurial with an opportunistic and counter cyclical attitude.

SWOT Analysis

Strengths

1. Diversified range of operations from retail banking to investment banking and wealth management services

2. Rich and steadily expanding client base.
3. Deferred Debit Card concept – combines features of credit card and debit card

4. Has a strong regional presence in the UK

Weaknesses

1. Late entry into SME financing and low online presence
2. Limited geographic presence means lesser revenue than competition

Opportunities

1. Acquisitions – Everyday Loans, V12 Finance Group.
2. Opening of new branches.
3. Overseas operations – recently started operations in Dubai.

Threats

1. Default risk due non-performing assets.
2. Intense competition from larger banks providing personalized services.
3. Unemployment rate – indicates slow growth of economy.

Competition

Competitors

1.HSBC

2.RBS
3.Standard Chartered


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