Birmingham Midshires SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 655
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SWOT Analysis of Birmingham Midshires with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Birmingham Midshires

Parent Company

Lloyds Banking Group

Category

Banking and Financial Services

Sector

Banking

Tagline/ Slogan

Where savers come first

USP

A wide range of specialist mortgage and savings products

STP

Segment

British middle class and higher income groups interested in commercial banking services.

Target Group

British individuals and homeowners

Positioning

Bank offering competitive rates and variety of financial products.

SWOT Analysis

Strengths

1. A strong parent company which is well capitalized and financially strong.
2. Ease of transactions through online banking provisions.
3. Variety of mortgage products for mortgage intermediaries and professionals.

4. Strong savings balance and mortgage assets make it a prominent player

Weaknesses

1. Constantly involved in mergers/acquisitions might lead to savings account customers losing trust.

2. Doesn’t offer mortgage products directly to customers

Opportunities

1. Expansion of offices within UK
2. Leveraging on parent company’s brand
3.Tie-ups with prominent banking institutions can enhance its image

Threats

1. Economic slowdown can affect operations
2. Intense competition in UK with respect to financial services

3.Unfavorable govt policies can cause business losses

Competition

Competitors

1. Abbey National PLC.
2. Standard Chartered
3.Royal Bank of Scotland.



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