Brown Shipley & Co. Ltd SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 629
SWOT Analysis of Brown Shipley & Co. Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Brown Shipley & Co. Ltd.
KBL European Private Bankers SA
Banking and financial services
Wealth well managed
Provides wealth management services to high net worth individuals.
Individuals of high net worth and corporate.
Corporate and private clients (British and non-British)
Personalized banking services for individuals and Merchant banking services for corporate
1. Pan Europe presence through parent company. 2. High profile client base and a legacy since 1800 3. Strong team of well qualified and experienced people. 4. The company product portfolio include Investment Management, Wealth Management, Pensions
5. Expert workforce with in-depth knowledge about wealth management
1. No direct presence outside of UK. 2. Not scalable to many investors and Costly service since its highly customized
1. Expansion beyond Europe 2.Opening up retail banking arm.
1.Changes in regulations can affect investor interests. 2.Economic crisis can quickly erode wealth invested in financial instruments. 3. Intense competition reduces margin on fees.
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