Brown Shipley & Co. Ltd SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 579
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SWOT Analysis of Brown Shipley & Co. Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brown Shipley & Co. Ltd.

Parent Company

KBL European Private Bankers SA

Category

Banking and financial services

Sector

Banking

Tagline/ Slogan

Wealth well managed

USP

Provides wealth management services to high net worth individuals.

STP

Segment

Individuals of high net worth and corporate.

Target Group

Corporate and private clients (British and non-British)

Positioning

Personalized banking services for individuals and Merchant banking services for corporate

SWOT Analysis

Strengths

1. Pan Europe presence through parent company.
2. High profile client base and a legacy since 1800
3. Strong team of well qualified and experienced people.
4. The company product portfolio include Investment Management, Wealth Management, Pensions

5. Expert workforce with in-depth knowledge about wealth management

Weaknesses

1. No direct presence outside of UK.
2. Not scalable to many investors and Costly service since its highly customized

Opportunities

1. Expansion beyond Europe
2.Opening up retail banking arm.

Threats

1.Changes in regulations can affect investor interests.
2.Economic crisis can quickly erode wealth invested in financial instruments.
3. Intense competition reduces margin on fees.

Competition

Competitors

1. UBS Wealth Management
2.HSBC



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