C. Hoare & Co SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 606
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SWOT Analysis of C. Hoare & Co with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

C. Hoare & Co.

Parent Company

C. Hoare & Co.

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Private bankers since 1672

USP

Variety of services including banking, wealth management and advisory services

STP

Segment

Banking and financial services in UK

Target Group

High net worth individuals and families

Positioning

The company wants to work for the customers for a long-term

SWOT Analysis

Strengths

1. Long tradition of banking in the UK
2. Illustrious client base and powerful client relationships
3. A strong balance sheet with ROCE of 20%
4. Online services are good for customers

5. The company has been recognised and rewarded for its achievements both in Private Banking and Wealth Management and for innovation in our Master Charitable Trust

Weaknesses

1.Small clientele base as compared to big players

2. Limited market share and few branches

Opportunities

1. Increasing relationship with overseas clients esp. US based.
2. Bringing in people outside of the Hoare family to bring in better relationship with customers.
3. Tie-ups with other prominent institutions for more reach

Threats

1. Regulatory changes can affect private investors decisions drastically.
2. Economic slowdown can affect operations
3. Intense competition can affect business

Competition

Competitors

1.UBS wealth management
2.Citibank
3. Barclays



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