Medical Mutual of Ohio SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 812
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SWOT Analysis of Medical Mutual of Ohio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Medical Mutual of Ohio

Parent Company

Medical Mutual of Ohio

Category

Insurance

Sector

Finance and Insurance

Tagline/ Slogan

Health and Life insurance for Individuals, Families and Groups

USP

Oldest and largest health insurance company based in Ohio and serves more than 1.6 million customers

STP

Segment

Life and Health Insurance

Target Group

Affordable Individuals, Families and Groups

Positioning

Offers a variety of affordable options with dependable coverage and an extensive network

SWOT Analysis

Strengths

1. Official Health Insurer of a variety of Organizations and has many noteworthy clients including professional sports teams.

2. Serve 1.6 million customers through 2500 employees

3. Provides online service, thus using technology effectively to keep members involved with their healthcare

4. Innovative enhancements to call centers, received two national awards for advancement in technology

5. Earned the "Best Employers for Healthy Lifestyles" award from the National Business Group on Health

6. Full service, well established agency that employs knowledgeable and well trained staff

7. Rated A+ on a scale of A+ to F on BBB ratings

Weaknesses

1. Does not provide exceptions for insurance services very clearly which might turn down customers

2. Open to public abuse

Opportunities

1.  Can try to establish customer loyalty programs by introducing new schemes or features

2. Can leverage on its technology in order to be more connected to the customers

Threats

1. Many number of resources available to a customer while making an insurance decision, since switching cost is low in the internet landscape, tough to retain customers
2. Needs to compete with many insurance websites especially with the increasing number of websites these days

Competition

Competitors

1. Anthem Blue Cross and Blue Shield
2. Celtic Ins. Co.

3. Kaiser Permanente of Ohio

 


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