Pacificare Health Systems SWOT Analysis, USP & Competitors

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SWOT Analysis of Pacificare Health Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacificare Health Systems

Parent Company

United Health Group

Category

Insurance

Sector

Insurance

Tagline/ Slogan

Caring is good. Doing something is better.

USP

California’s largest health and consumer services companies with approximately $11 billion in annual revenues

STP

Segment

Health Insurance

Target Group

Individuals, employees and Medicare beneficiaries

Positioning

Consumer driven health care and life Insurance products

SWOT Analysis

Strengths

1. Ensures the comfort of its clients through reliable staff and a dedication to quality

2. Consumers able to derive benefits like low cost doctor’s office visit charge, low payment for prescription medicine by using PacifiCare

3. Specialize in HMO plans and have an extensive network of HMO doctors and hospitals

4. Leading consumer health organization committed to making people's lives healthier and more secure

5. Awarded three year full accreditation from NCQA, which is the highest level for managed behavioral health care organizations

6. Have a strong workforce of over 7500 people

Weaknesses

1. Limited market share as compared to global leaders

2. Health insurance is open to public abuse

3. Their insurance practices promote profit as opposed to humanitarian service

Opportunities

1. Can leverage on technology to improve the efficiency of its health care

2. Can promote a single payer health care system

Threats

1. Competition from small and new players
2. Increasingly knowledgeable and aware customers

3. Raising costs of health insurance and the introduction of Obama care

Competition

Competitors

1.Covered California
2.Obama Care
3.Blue Shield



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