RLI Corp SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 540

SWOT Analysis of RLI Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RLI Corp.

Parent Company

RLI Corp.





Tagline/ Slogan

Different Works


Specialty insurer with a diversified portfolio of property and casualty coverages and surety bonds



Property and Casualty insurance

Target Group

Affordable Individuals, Families and Groups


Specialty property and casualty insurer operating nationwide

SWOT Analysis


1. A specialty insurer that offers responsive underwriting, innovative solutions and outstanding service that is different

2. Combine profitable underwriting, solid investment returns and effective capital management to deliver consistent, long-term growth in shareholder value

3. One of the first insurers of contact lenses, and eventually, it emerged as the largest insurer of its kind in the world, no longer a part of RLI Corp.

4. All of RLI's insurance subsidiaries are rated A+ (Superior) by A.M. Best Company, a distinction held by fewer than 10 percent of all property and casualty insurance companies in the country

5. RLI’s long history of financial strength and stability, evidenced by its A+ “Superior” A.M. Best rating can be accredited to its unique business mode

6. Leverages on technology to bring superior service to underserved customers


1. Does not provide exceptions for insurance services very clearly which might turn down customers

2. Open to public abuse which is a concern


1.  To remain focused on building and managing a portfolio of innovative products and solutions that meet and surpass the expectations of shareholders

2. Can continue looking for underserved niches and opportunities to offer enhanced products that are new to the marketplace


1. Offers umbrella insurance without any underlying policies, this might involve many risks such as bodily injury and property loss

2. Competition from other players in the industry



1. Crum & Forster Holding Corp.

2. The Chubb Corporation

3. The Navigators Group, Inc.



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