Stonebridge International Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 552
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SWOT Analysis of Stonebridge International Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stonebridge International Insurance

Parent Company

AEGON Direct Marketing Services International

Category

Insurance

Sector

Insurance

Tagline/ Slogan

-

USP

Ensuring customer receives fair and reasonable treatment at all times is at the heart of everything they do

STP

Segment

Accident, Health and Unemployment cover

Target Group

Individuals and families

Positioning

Uncomplicated and good quality Insurance services

SWOT Analysis

Strengths

1. Excellent customer service that is quick and efficient by over 27000 employees

2. Ensure that staff and suppliers receive regular training and communications to uphold company standards

3. Carry out ongoing identification of risks, monitor controls and results, and take timely and appropriate action in order to continually improve service

4. Strong ‘Treating Customers Fairly’ culture, which is embedded into the principles and day-to-day activities

5. Authorized and regulated by the Financial Services Authority and is a member of the Association of British Insurers

6 Wide choice of plans to suit the needs of the customers

Weaknesses

1. High number of complaints against the firm tarnishes image

2. Been fined for failing’s in the firms practices

Opportunities

1. Can leverage the brand name of the parent company Aegon

2. Can introduce more products as per changing customers’ needs and evolving markets

Threats

1. Competition from small and new players
2. Increasingly knowledgeable and aware customers

3. Raising costs of health insurance

Competition

Competitors

1.Combined Insurance
2.Corgi Insurance Services
3.Drewberry Insurance

 

 


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