Commonwealth Bank SWOT Analysis

Commonwealth Bank is one of the leading brands in the banking & financial services sector. Commonwealth Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Commonwealth Bank:

Commonwealth Bank Strengths

1. The bank owns various brands such as Bankwest, ASB Bank, Commonwealth Securities Limited and Commonwealth Insurance Limited.
2. The bank has operations in various countries such as New Zealand, Fiji, USA and the United Kingdom
3. The bank is the one of largest Australian listed company on the Australian Securities Exchange.
4. The bank is one of the “Big four” Australian banks, in the same league as National Australian bank, Westpac and ANZ.
5. The bank provides services such as Insurance, Consumer banking, Corporate banking, Investment banking, Global wealth management, Private equity, Mortgages, Credit cards
6. The bank has a strong revenue and increasing profit
7. The bank employs over 44,000 employees . The bank is the only financial services organisation to appear in the Dream Employers' top 20 list of preferred employers

Above are the strengths in the SWOT Analysis of Commonwealth Bank. The strengths of Commonwealth Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Commonwealth Bank Weaknesses

1. The bank was involved in controversies which was started by a action group and website called “Unhappy Banking”
2. The financial strength rating by Moody’s provided for the Commonwealth bank is B-
3. The bank sees a loan impairment expense which is a concern

These were the weaknesses in the Commonwealth Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Commonwealth Bank Opportunities

1. Implementation of technology into the core banking activities will help the bank to increase its quality of services and hence increase its reach.
2. Initiatives such as “One Commbank” helps build relationships with customers which is very important for sustained growth
3. Expansion of activities in Asia and other emerging markets can help the bank to have long term growth.

Above we covered the opportunities in Commonwealth Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Commonwealth Bank Threats

1. The banks activities and profits are affected by the investor confidence in the global economy. A weak economic outlook can lead to stagnation or decline in growth.
2. The bank can face risk due to changes in foreign exchange rates as it has operation based on various geographies.
3. The bank can face default risk due to counter party not being able to meet their obligations influx

The threats in the SWOT Analysis of Commonwealth Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Commonwealth Bank SWOT analysis.

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About Commonwealth Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Commonwealth Bank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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