Swinton Colonnade SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 667
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SWOT Analysis of Swinton Colonnade with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swinton Colonnade

Parent Company

Swinton Group Ltd

Category

Insurance

Sector

Insurance

Tagline/ Slogan

-

USP

Customized insurance policies at low cost with many cash back offers

STP

Segment

Car, home, life and pet insurance

Target Group

Individuals, SME’s and large businesses

Positioning

Flexible range of standard and specialist insurance policies for a wide range of individuals and businesses

SWOT Analysis

Strengths

1. Offers a wide range of insurance products; from car to home, bike to van, commercial to taxi insurance, plus services like breakdown cover

2.  Founder’s own personal experience goes a long way in getting the customers a great deal

3. Varied cash back offers on the chosen insurance policy

4. Lowest price Car insurance with special attention given to young drivers as well

5. Specialist team that has the knowledge and experience to help people find a cover that suits their needs

6. Insurance provided for cars that are even not registered in UK

Weaknesses

1. Low cost model might not always be sustainable

2. Open to public abuse, which is a concern

3. Need to enhance its customer service process

Opportunities

1. Can seek more investment opportunities and expand globally as it has been doing in the past

2. Introduce more products and services as per the changing customer needs

3. Cash back offers can be molded as per the customers’ preferences thus benefitting everybody

Threats

1. Many new small players and competition from existing firms
2. Increasing awareness among customers and clients

Competition

Competitors

1.Premier Insurance

2.Insure Risk Ltd.
3.Towergate Insurance

 

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