Travel Guard SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1640
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SWOT Analysis of Travel Guard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Travel Guard

Parent Company

Travel Guard

Category

Insurance

Sector

Travel Insurance

Tagline/ Slogan

Get Travel insurance the way you want it!

USP

Committed to providing products and services that will exceed expectation

STP

Segment

Travel insurance, assistance and emergency travel service plans

Target Group

Affordable Individuals, Families and Groups

Positioning

Valuable coverage that travels with the customer

SWOT Analysis

Strengths

1. America’s leading provider of travel insurance and assistance programs

2. Specialized in providing innovative travel insurance, assistance and emergency travel service plans for millions of travelers and thousands of companies throughout the world

3. Their comprehensive travel insurance plans are distributed by more than 12,000 travel companies through virtually every distribution channel in the travel industry

4. Has a global presence with worldwide assistance centers

5. Different plans (Gold, Platinum) to suit different set of customers

6. Gives generous service warranty of returning the refund if the customer is not satisfied thus proving its commitment to the customer

7. Provides 24/7-customer service with a personal touch through its World Service Center

8. Travel Guard’s global reach, service quality and proven operational capabilities allow travelers to receive best-in-class care

Weaknesses

1. Does not offer a missed connection benefit

2. travel benefits are average when compared to other travel insurance policies

Opportunities

1. Can make the customers more aware about having a travel insurance

2. Have tie-ups with travel agencies and companies

3. More geographic reach can help increase the brand awareness

Threats

1. Many new and small players in the travel insurance segment
2. Customers might take advantage of the service warranty provided

3. Unfavorable financial sector dynamics and fluctuating currencies

Competition

Competitors

1. Travel Safe
2. Travel Ex

 


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