Kemper Corporation SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 575

SWOT Analysis of Kemper Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kemper Corporation

Parent Company

Kemper Corporation (earlier Unitrin)





Tagline/ Slogan



One of the nation’s leading financial services providers



Property and casualty insurance, life and health insurance

Target Group

Individuals, families, and small businesses


Quality property and casualty insurance products either directly or through a network of Benefit Advisors

SWOT Analysis


1. One of America's major insurance and consumer finance providers
2. Ranks in the top 25 personal lines property/casualty writers
3. Employ 6,000 associates dedicated to providing first-rate service to our customers

4. Operates primarily through independent agents

5. Different kind of benefits to different customers: Employees, Group customers and advisors

6. Consistently strives to serve both customers and shareholders

7. Underwriting companies are rated A by AM Best company


1. Multiple technology platforms that might be difficult to integrate

2. High premiums for some plans

3. Limited market share due to intense competition


1. Increase of lower-income people who are eligible for coverage 2.Introduce more products in line with the changing needs of customers

3. Increased geographic reach can help the brand grow


1. Competition from new players and small players

2. Integration and balance among all the subsidiaries



1. Allied world Assurance

2. American Financial Group

3. Ambac Financial Group



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: