Kemper Corporation SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 595
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SWOT Analysis of Kemper Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kemper Corporation

Parent Company

Kemper Corporation (earlier Unitrin)

Category

Insurance

Sector

Insurance

Tagline/ Slogan

-

USP

One of the nation’s leading financial services providers

STP

Segment

Property and casualty insurance, life and health insurance

Target Group

Individuals, families, and small businesses

Positioning

Quality property and casualty insurance products either directly or through a network of Benefit Advisors

SWOT Analysis

Strengths

1. One of America's major insurance and consumer finance providers
2. Ranks in the top 25 personal lines property/casualty writers
3. Employ 6,000 associates dedicated to providing first-rate service to our customers

4. Operates primarily through independent agents

5. Different kind of benefits to different customers: Employees, Group customers and advisors

6. Consistently strives to serve both customers and shareholders

7. Underwriting companies are rated A by AM Best company

Weaknesses

1. Multiple technology platforms that might be difficult to integrate

2. High premiums for some plans

3. Limited market share due to intense competition

Opportunities

1. Increase of lower-income people who are eligible for coverage 2.Introduce more products in line with the changing needs of customers

3. Increased geographic reach can help the brand grow

Threats

1. Competition from new players and small players

2. Integration and balance among all the subsidiaries

Competition

Competitors

1. Allied world Assurance

2. American Financial Group

3. Ambac Financial Group

 


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