WellCare Health Plans SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1040
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SWOT Analysis of WellCare Health Plans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WellCare Health Plans

Parent Company

WellCare Health Plans Inc.

Category

Insurance

Sector

Health Insurance

Tagline/ Slogan

-

USP

By creating an integrated health care delivery system, managed care creates a "win-win" for members, providers, government customers and taxpayers

STP

Segment

Medicare and Medicaid managed care health plans

Target Group

Families, children, and the aged, blind and disabled

Positioning

Preventive care and integrated case management

SWOT Analysis

Strengths

1. Customer centric and exceptional service that is nice, helpful and always present

2. Help to improve health outcomes and thus helping customers lead a better life
3. Continuous innovation to manage complex health care needs
4.  Cost effective service while enhancing the quality of health care

5. Selected by HealthMetrix Research as a 2008 Senior Choice Gold Award recipient for its Medicare Advantage benefits plan

6. Since late 2012, WellCare has acquired many smaller Medicare & Medicade supplement providers that has significantly expanded the company's national coverage areas

Weaknesses

1. Lack of defined processes in the work place

2. Open to public abuse

3. Limited market share and low revenues compared to bigger players

Opportunities

1. Identify new and uncontested market opportunities in order to expand its customer base
2.Introduce more products as per changing customer’s needs

Threats

1. Competition from existing and many new small players.
2. Increasing costs of health care and competition from Obamacare

Competition

Competitors

1.Obama care

2.Humana

3.Molina Health Care

 


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